Video Marketing

Any company large or small that has a website put together about their business is 'Internet Marketing'. But having a website is not enough to attract new clients. A website has to be found and that is when the 'Marketing' on the Internet starts.

Watch this video of a US company that has not only used the new video medium to market their product but has made a humourous series of videos about their product. Apparently increasing their sales of the product by 500%:

There are two types of businesses with websites. Firstly, there are those businesses that use their website to sell their products or services, nationally or internationally, through the Internet. These companies have invested heavily in their Internet presence. Generally acheiving a high page ranking on search engines like Google to ensure their website is found.

And secondly, there are those businesses that want a presence on the Internet as another advertising medium, but only serve a local region or specialist group. The spend on a website being produced and listing on a few directories is as far as most local businesses will go with 'Internet Marketing'.

A local business that has a website, now has a second medium, video, to attract new customers. A video or videos about a businesses products or services can be inserted on appropriate pages of the website and uploaded to a number of other online video websites that are eager to show new video content.